About Us

Initially started in the 1990's as an off-shoot of the family T-shirt printing business. Rule 26 has been developed since 2006 into a fully fledged specialist marine branding business, offering a range of services to suit coporate charter companies, yacht skippers, race teams and the super yacht industry.

Having developed out of the rag trade, the business is a clothing specialist, branding clothing for international race teams, household names in the sailing clothing business, and major charter companies.

Our aim is to provide a personal service with excellent attention to detail and customer communication, whilst also being prompt and good value for money.

 We seek to show that working to tight deadlines doesn't mean you have to compromise on quality - you just have to work harder and smarter!

Rule 26 is run by Dan Sanders. After an early career that took in working for his Dad making t-shirts, through a law degree and then jobs in marine marketing, including covering the Olympics. Dan decided to that it was time to combine his family knowledge of clothing and branding techniques, with his marine marketing know-how to develop Rule 26 in 2006. Dan is involved with all aspects of the business from artworking designs and commissioning kit, through to production and delivery.

Outside of the business, Dan is unsurprisingly a keen yachtsman, and can be found playing on boats both in the Solent and internationally, and if you are a bit confused by the name....most people call him Badger!